About Us – Vreedhi Financial Services Private Limited

ABOUT VFS

Vision

Micro enterprises become a key contributor for higher GDP, increased job creation and support in moving India towards becoming a middle-income country.

Mission

To provide adequate, affordable and timely financial services to Micro Enterprises to help them grow and expand their businesses.

Goal

Provide financial services to 1 million Micro Enterprises by 2025 and become India’s most trusted and preferred financial partners of Micro Enterprises

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Our Values

Integrity

Customer Focus

Transparency

Accountability

Diligence

Continuous Improvement

Board Of Directors

Shamik Trehan

Founder & Director

Shamik Trehan

Founder & Director

Shamik has two decades of progressive experience of leading organizations and large initiatives aimed at improving well-being of low-income communities at scale. He has extensive experience in the field of financial inclusion, micro-enterprise development and leveraging technology. Over the years he has developed expertise in strategy, design of innovative service delivery models, execution, organisation building and leadership development. Shamik has worked in partnership and with leaders from governments, private sector and development agencies. He has degrees in Development Administration from IIFM and Commerce from Hansraj College, Delhi University.

Anindya Sen

Director

Anindya Sen

Director

Mr. Anindya Sen has retired as Sr. Vice President (Eastern Zone) from Axis Bank Ltd. He has long time experience in Financial & Banking sector with vast knowledge in Risk Management on modern banking & SME financing system. He also has a strong capability to train on risk management services for funding.

P.N.Srinivasa Rao

Director & COO

P.N.Srinivasa Rao

Director & COO

P.N.Srinivasa Rao is having 20 years of work experience of leading operations in international non-profit organizations and social enterprises. Over the years he has developed expertise in strategy, execution, and scaling up operations. He has extensive experience in the field of financial inclusion, developing business strategies & models in micro credit, designing and implementing enterprise risk management systems.

Satish Reddy

Impact Investor

Satish Reddy

Impact Investor

Satish Reddy is the Chairman of Dr. Reddy’s Laboratories. He oversaw the expansion and establishing of a strong footprint for Dr. Reddy's in Russia, CIS countries and other emerging markets. As an active member of major industry associations and governmental panels, he played a key role in shaping national policies. He has great interest in exploring how human capital can be channelized to add to the productive power of the country. He supports various social enterprises and not-for-profit organizations. Societal impact is close to his heart and, he mentors organisations to innovate and explore new models aimed at improving lives of low income communities.

Management Team

Dipesh Arya

Head - Finance

Dipesh Arya

Head - Finance

Dipesh comes with a string of experience in Corporate Finance, Regulatory Compliance, Systems and M&A. Having worked with Corporates, NBFC players, he brings a rich flavour of Finance for Vreedhi. He is entrusted with the critical role of handling Finance, Compliance and Treasury function, at Vreedhi. He is a Chartered Accountant and a Company Secretary, by qualification.

Rami Reddy

Lead IT

Rami Reddy

Lead IT

Rami has a 15+ years of experience in IT operations, Infrastructure Management and Application development. His core area of learning includes IT strategy, Governance and Project management. He had a successful track of many projects from ideations to Go live and coordinated PMO setup with multinational Partners. He is part of the CIO panel discussion in many of the forums and receipt of the CIO awards in India.

Konda Reddy

Head – Collections

Konda Reddy

Head – Collections

Konda Reddy has 10+ yrs of rich experience in Collection, legal activities, Admin & Procurement Department, creating process and systems for collection, process automation and maintaining good reputation with customers, filed officers and other stake holders

Akash Mittal

Head – Credit & Risk

Akash Mittal

Head – Credit & Risk

Experienced Finance professional with a demonstrated history of working in the financial services industry. Skilled in Fintech lending, Credit policy, Underwriting, credit and risk management. He is a qualified Chartered Accountant, Company Secretary and Financial Risk Manger (GARP).

Purnima

Head - HR

Purnima

Head - HR

Purnima posses 10+ years of experience and proven track record of driving and execution of HR policies and processes, including hiring, performance management retention, capacity building, employee engagement, optimal utilisation of resources and building the right culture.

Divya Sarda

Company Secretary

Divya Sarda

Company Secretary

Divya has experience of more than 7 years as a Company Secretary in Infrastructure and NBFC sector, 15 months as Secretarial Trainee, and 5 years as Business Coordinator and Assistant Accounts Manager in Financial Services sector. She has hands on experience in Company law and other Regulatory compliances.